getting a sh*tload of money is easy, actually

Summary

• Making money is tied to knowing how to sell, which is critical for business growth. I've used selling frameworks to grow multiple companies to exceed $100 million.

• The key to sales is understanding and asking questions that reveal the prospect's motivations instead of trying to persuade them outright. This makes them more likely to buy.

• Encourage prospects to verbalize their needs because people are more committed to a solution they contribute to. Asking why they are interested helps in guiding them to a solution relevant to them.

• Listening and empathizing during sales interactions are crucial for making the prospect feel understood. This builds trust and makes them more likely to buy.

• Identify the prospect's pain points and show how your product addresses their specific needs. This helps in building a personalized sales approach.

• Emphasize with prospects the consequences of not changing, which can motivate them to buy when they realize the cost of inaction.

• Allow the customer to picture the positive outcome of using your product rather than focusing on the process to get there; sell the benefits, not the details.

• Address objections proactively by bringing them into the conversation. This includes handling common objections related to price, decision-making partners like spouses, and stalls in decision-making.

• After a sale, maintain communication to reinforce the buyer's decision, which can prevent buyer's remorse and encourage repeat business.

• Consider that words are only a part of a sale; tone and conviction are just as important, often more so, in influencing the prospect.

• Practice sales scripts with the intended tone and emphasis to match the conviction behind the words. This helps in making a genuine connection during sales.

• Having a product you truly believe in makes selling it easier since the conviction comes naturally. Constantly improve the product and share positive outcomes to keep team conviction high.

• Sell products you believe in and would personally buy, since genuine conviction is crucial for effective sales.

Video

https://www.youtube.com/watch?v=mIkgQIn7U-Y

How To Take Action

A good way to get started on making more sales and growing your business is by focusing on asking the right questions. Instead of trying to convince someone, ask questions that help them to express why they need your product or service. For example, ask, “What made you come in today?” or “What’s your goal right now?” This not only shows you care but also makes them more likely to commit to buying because they feel understood.

Listen carefully to what they say, repeat it back to them, and make sure they know you hear their concerns. This builds trust, a key factor in making sales. Quick and effective listening doesn't cost much in time or money but offers high value in building customer relationships.

Another strategy is to help them visualize the benefits of using your product. Instead of focusing on all the steps involved, talk about the positive outcomes they can expect, like how your product can make their life easier or more enjoyable.

When you encounter objections, address them promptly and clearly. For instance, if the issue is about price, discuss the value they get in return. If they need time to think, ask what information they still need.

Lastly, follow up after the sale to reassure the customer they made a great decision. This helps in minimizing buyer’s remorse and can encourage future purchases. After closing a deal, send a follow-up message within 24 to 48 hours to maintain the momentum and show appreciation.

Embrace empathy and practice how you communicate, not just what you say. Speak with conviction, and make sure you truly believe in what you’re selling. This makes you more persuasive naturally, without any added effort.

Quotes

"You want to ask people questions that lead them to the solution that they pronounce themselves"

– Leila Hormozi

"The best thing that you can do is remember to repeat back to the prospect what they just told you"

– Leila Hormozi

"People don't change until the pain of remaining the same is greater than the cost of change"

– Leila Hormozi

"Sell them on the vision of what life's going to look like after your product or service"

– Leila Hormozi

"If you really believe in something, you don't really have to sell it"

– Leila Hormozi