Exit Pop-Ups Crush
Summary
- I get 10% of all our leads from using an exit pop-up on the website. Even though many people dislike exit pops, they can be effective with the right offer.
- Most exit pops don't work well because the offers aren't compelling. To counter this, I use one of my best offers for visitors about to leave.
- The exit pop offer doesn't have to be a discount. It could be early access to something exciting or a raffle, making it feel exclusive and valuable.
- It's ideal to introduce a lead magnet in the exit pop that wasn't previously on the site. This creates freshness and increases interest.
Video
How To Take Action
I would suggest implementing an exit pop-up on your website to capture more leads. It's a low-cost strategy with high potential returns. Many visitors leave your site without taking action, but a well-crafted exit pop can change that. The key is to offer something truly compelling. Think about what would be irresistible to your potential customers.
A good way of doing this is by offering something exclusive or special. It doesn't need to be a discount. You can offer early access to a new product or service, or even enter them into a raffle. This approach makes the offer feel more valuable and unique. You want them to feel like they're getting an opportunity they won't find anywhere else.
Next, introduce a fresh lead magnet in the exit pop-upāsomething not previously visible on the site. This creates a sense of novelty and grabs attention. The idea is that the newness of the offer piques interest enough for the visitor to reconsider leaving.
Finally, test and refine your pop-up. Monitor the conversion rate and tweak your offer or the pop-up design as needed. It's all about finding what resonates best with your audience.
These steps require minimal time and resources but can lead to a steady increase in your leads and potential sales.
