Summary I’ve learned that business success isn’t about chasing the latest tactic or method—those always expire. What truly matters is the model you build. You need a model that allows you to make more money from a customer than your competitors do. The number one rule in business is simple: don’t run out of money….
Summary When people want to start a business, they often get stuck on small steps like setting up an LLC and think it's a big deal, but it's actually fast and easy. You can set up an LLC on sites like LegalZoom in about 10 minutes. Don’t overthink it. Opening a business bank account is…
Summary I learned that 92% of Planet Fitness members never actually go to the gym, which is a huge insight into how their business works. The company found out which people are least likely to use the gym and focused on attracting them, instead of the hardcore gym users. They removed heavy weights and barbells—things…
Summary When I see entrepreneurs chasing too many opportunities at once, I know it leads to overwhelm and limited growth. I’ve been there myself, running nine businesses at one point and feeling spread too thin. The path to greater success is focus. I compare it to using a magnifying glass: your energy needs to be…
Summary I’ve learned that chasing too many opportunities at once just leads to being overwhelmed and spread thin. I’ve seen this in people starting multiple businesses—like dropshipping, day trading, crypto, and wholesaling—thinking that more equals better, but it actually just dilutes your focus and results. When I personally had nine businesses—a mix of gyms and…
Summary I built wealth without following the common advice of reading a book every week or having an elaborate morning routine. I didn't need to make my bed every morning, journal every day, or meditate for hours to be successful. I didn't give up things like alcohol or watching Netflix, so you don't have to…
Summary I’ve learned that Chick-fil-A makes about $5.2 million per restaurant in topline revenue, which is more than McDonald's, Starbucks, and Subway combined per location. McDonald’s averages $2.6 million per restaurant, so Chick-fil-A does more than double the sales with fewer resources. Chick-fil-A only needs 12 menu items, compared to McDonald's 49, which means they…
Summary I learned that making a big splash with a crazy idea, like Sydney Sweeney’s bath soap, can get a ton of people talking even if you only do it for a few customers. I realized that sometimes, the actual sales from wild promotions don’t matter as much as the buzz they create—if 5,000 bars…
Summary I always tell creators not to waste time trying to solve churn; instead, look for products where churn doesn’t exist or is super low. Think about things like internet, cell phone bills, or insurance—most people don’t cancel these because they consider them necessities, not just nice-to-haves. Find products or services that people pay for…
Summary When I was in eighth grade, I started having trouble breathing at night, which made sleeping really hard for me. I learned to fall asleep by putting my hand on my face to keep my nostril open. I did that for years until I found simple things like nasal strips. Over the last 20…