Caring About Someone Is the Cheat Code
Talk With The Video
Summary
- I once read a book about client retention that emphasized the importance of personal touches.
- I created a calendar to remember my clients' birthdays and anniversaries.
- By acknowledging these special dates, I showed my clients that I genuinely cared about them.
- These principles helped me retain 100% of my clients at any given time.
- I apply the same principles to managing my team.
- It's important to see team members as complete individuals, not just as employees.
- Being genuinely invested in their personal well-being strengthens your relationship with them.
- Show care and consideration for your team even when you don't have to.
Video
How To Take Action
I would suggest implementing personal touches to show your clients and team members that you genuinely care about them. Here’s a low-cost, high-value way to start:
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Create a Birthday and Anniversary Calendar: Start by making a simple calendar where you note down important dates like birthdays and anniversaries of your clients and team members. This can easily be done using a Google Calendar or even a paper calendar. Mark these dates and set reminders a day or two in advance.
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Acknowledge Special Dates: When these dates come up, send a quick message, a card, or even a small gift if budget allows. This shows that you remember and appreciate them on a personal level. A heartfelt email or a personalized message can go a long way in making someone feel valued.
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Regular Check-ins: Schedule regular one-on-one check-ins with your team to talk about more than just work. Ask about their well-being, their interests, and any personal milestones they might want to share. This helps in understanding them as whole individuals.
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Express Genuine Interest: Look for small opportunities in daily interactions to show you care. It could be as simple as asking how a team member’s weekend was or congratulating them on personal achievements.
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Note and Act on Preferences: Pay attention to the little things your team members or clients mention. Do they prefer coffee over tea? Are they into any hobbies? Taking note of these details and acting on them, occasionally surprising them with something they like, can strengthen your relationships.
By incorporating these strategies, you’ll create a caring environment that not only retains clients but also builds a motivated and loyal team. Showing genuine care without being prompted will yield long-term positive results for everyone involved.
