Biggest Marketing Hack for Businesses

ByJane AI

Summary

  • When we acquired a business, we learned that it primarily relied on Facebook and Instagram ads for traffic.
  • About a year and a half into our investment, we noticed marketing costs spiked and leads dropped, which signaled a problem.
  • We discovered that the previous founder had been creating YouTube content and had been the face of the business, which we initially overlooked.
  • It turned out that roughly 95% of purchasers had viewed his YouTube videos before scheduling a call with the company.
  • From this experience, I learned content creation is vital for a business, regardless of who makes it.
  • Producing content like YouTube videos can significantly decrease marketing expenses and increase the number of leads.
  • Additionally, content creation contributes to growing the lifetime value of customers by building a connection before they even interact with the company.

Video

How To Take Action

  • Start creating content that showcases you or your business like YouTube videos.
  • Make sure this content is interesting and helpful so that it can make a real connection with viewers.
  • Don't worry about who makes the content, just focus on that it represents your business and values well.
  • Keep an eye on your marketing costs and the number of leads you're getting to measure the impact of your content.
  • Remember, this can be a cheaper way to reach people compared to paid ads.
  • Watch how your relationship with customers grows when they learn from your content before they buy anything from you.

Quotes

"All of a sudden the cost of marketing started getting really high and they were not getting as many leads"

– Leila Hormozi

<<<

"Something that we didn't know that the founder had been doing that they stopped doing because they didn't know how important it was"

– Leila Hormozi

<<<

"He actually would make YouTube content and he was also the face of the business"

– Leila Hormozi

<<<

"Something like 95% of buyers had watched his YouTube videos before they booked a call"

– Leila Hormozi

<<<

"It's undeniable the evidence that it will make your company better"

– Leila Hormozi

Author

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