Any Business Can Do Events

Summary

• If you're not hosting events for your business, start now. Any business can benefit from events.
• Avoid hotels; choose event spaces instead. They are significantly cheaper.
• The main advantage of events is the marketing material you can collect.
• From our Gym Launch events, 80% of successful ads stemmed from customer stories.
• At our events, we gathered numerous customer testimonials in person.
• These testimonials provided content for our ad strategy for the following 12 weeks.
• Hosting 3 to 4 events per year is effective for continual ad content generation.

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How To Take Action

Implementation Strategies for Small Businesses, Entrepreneurs, and Personal Growth

Host Events for Your Business

I recommend starting to host events for your business. Events can significantly boost your marketing efforts without breaking the bank. They can serve as powerful tools to gather customer stories and testimonials, which in turn, create authentic and relatable content for your ads.

Choose Cost-Effective Venues

A good way of doing this is by choosing event spaces over hotels. Event spaces are much cheaper and can offer the same benefits. This way, you save money while still providing a venue where you can interact with your customers face-to-face.

Collect Marketing Material from Events

The main advantage of these events is the marketing material you can collect. The bulk of successful ads we ran, about 80%, stemmed from customer stories gathered at our events. Make it a priority to capture as many customer testimonials as possible. You can use these stories in your ad campaigns to connect with your audience on a personal level.

Plan Quarterly Events

Hosting 3 to 4 events per year can give you a steady stream of content. Each event can provide enough new material to fuel your marketing campaigns for the next 12 weeks. This keeps your ads fresh and relevant, continually engaging your audience.

Utilize Customer Stories in Ads

Make sure to focus on using customer testimonials as the core of your ad creative strategy. Authentic stories resonate more with potential customers because they build trust and relatability. Always look for new and compelling ways to share these testimonials in your ads.

Summarizing

In summary, start hosting low-cost events, gather testimonials, and use these customer stories to drive your marketing. This approach is budget-friendly and highly effective in keeping your content engaging and trustworthy.