A DOER’s approach to PROCRASTINATION

Summary

• We at Acquisition.com focus on executing with speed; it's how we've driven our portfolio to make around $85 million a year.
• Being fast in business isn't about impatience or multitasking—it's about prioritizing the right tasks and executing them quickly as a team.
• The gap between making a decision and turning it into reality is where you gain power as an entrepreneur. It's key to success.
• I use the OODA loop—Observe, Orient, Decide, Act—to rapidly iterate and improve my business. The quicker the loop, the faster you can respond to opportunities and failures.
• Setting the expectation for quick turnaround times within your team, like completing tasks within hours instead of by the end of the week, can speed up your organization by 7x.
• By not getting distracted by less important tasks, you maintain focus on priorities that truly matter for growth.
• Successful high-revenue entrepreneurs read, take notes, and act immediately on new information, unlike lower-level entrepreneurs who often delay.
• Joey, a gym owner who thrives in our Gym Launch program, is a prime example of success through speedy execution—implementing every system within the first eight weeks.
• Foster a mindset obsessed with execution to drive growth and overpower competitors who can't keep up with your speed.
• Apply pressure and challenge your team to justify delays. Often, they could be doing important work now instead of later.
• Immediate implementation of solutions to problems and bottlenecks, rather than procrastination, leads to exponential business growth.
• Encourage your employees to prioritize tasks that drive revenue and retention, and don't let excuses slow down progress.
• The speed at which you close the gap between decision and action will dictate your influence and success as an entrepreneur.

Video

How To Take Action

I would suggest implementing the OODA loop—Observe, Orient, Decide, Act—to quickly make changes in your business. This means watching what happens, understanding it, deciding what to do, and then doing it fast. By doing this over and over again, you'll get better at responding to what your business needs.

A good way of doing things faster is to set clear, short deadlines—like hours, not weeks. This gets your team to move quickly and gets more done. When someone gives you a task, ask if they can finish it soon, like by lunchtime. This helps everyone focus on finishing important tasks now, not later.

To keep your business growing, always work on the tasks that make money and keep customers happy. Don't let small things or excuses slow you down. Find the problems that are stopping your business from doing better and fix them right away.

Also, when you learn something new, take action immediately, just like successful entrepreneurs do. Don't wait. If you have a team, make sure they understand this too. Push them to work on big things now and ask questions if they put off important tasks.

By making the time between deciding and doing super short, you'll become a stronger entrepreneur. You'll move your business forward faster than others, and that's a big deal.

Your business will grow quickly when you focus on doing the right things right away. Remember, speed is everything. It's not about doing everything, but doing the right things, and doing them quickly.

Quotes

"Speed is king is one of the core tenants of our companies"

– Alex Hormozi

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"The gap between thoughts becoming reality is the loop with which you can improve your business"

– Alex Hormozi

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"The faster you can pivot and iterate, the more responsive you are as an entrepreneur"

– Alex Hormozi

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"Speed isn't doing things fast, it's basically just not being distracted by other [ __ ] that doesn't matter"

– Alex Hormozi

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"The speed with which you can close the gap between your thoughts and your decisions and the reality that you create in front of you will dictate how powerful you are as an entrepreneur"

– Alex Hormozi