7 figure CONFIDENTIAL meeting LEAKED – business growth STRATEGY exposed…

Summary

• If you're stuck in your business, especially when trying to scale or franchise, the solution may not be what you expect.
• To get unstuck, focus on proving your business model's profitability before scaling further.
• For those in the gym industry, possible exit strategies include selling to customers or employees, especially while SBA loans are favorable.
• Licensing or franchising should only be considered if your business is highly profitable, with unit economics strong enough to attract interest.
• If your locations are not generating significant profit, consider consolidating rather than expanding. Focus on making your existing locations more profitable.
• Before you consider franchising or licensing, ensure your business runs efficiently and profitably without your direct involvement.
• In smaller markets, aim for higher margins due to lower costs and less competition, but be aware that lead generation can be more challenging over time.
• Aim to excel within your established market model before moving into new markets with stronger competition.
• Reflect on whether you're more driven by status or by the goal of making money; choose strategies that align with your true objectives.
• Take pride in building the best business you can, rather than expanding quickly for the sake of growth.
• A successful business model will take time to develop, so be patient and resist the urge to rush the process.

Video

How To Take Action

• I would suggest proving your business model's profitability before anything else. This means making sure your current locations are making good money.
• Focus on what's working. If one location is doing better than the others, think about putting all your efforts into that one and maybe closing the others.
• To get unstuck, look at your actions. Are you trying to open more places because it feels good to say you have lots of locations, or because it makes more money?
• Think about why you're in your business. Is it for fame or to earn money? Pick strategies that fit with your real goals.
• Work on making your business run well even when you're not there. This means training your team and setting up systems.
• If you're in a small market, aim for higher profit margins. Your costs are lower and there's less competition, but lead generation can get harder.
• If you're doing well in a small market, maybe stick with that and not rush into bigger markets with tougher competition.
• Take pride in building the best business possible. Focus on quality over quick growth.
• Remember, making a strong business takes time. Don't rush it. It's better to be patient and get it right.

Quotes

"The most important piece and this is where everyone fails is they're just not profitable enough"

– Alex Hormozi

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"If you really want to do this, you got to fix the model"

– Alex Hormozi

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"Make it super profitable because of pride you have in doing a good job, not so that you can do x, y, and z"

– Alex Hormozi

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"If you make your intention to build the best [__] gym out there, not so that you can but just because it is what you take pride in, you'll have what you want"

– Alex Hormozi

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"Do the same thing for 45 years, you get really [__] good at making orange chicken"

– Alex Hormozi