5 Things I Learned From Taylor Swift
Summary
- Persistence is Key: I've learned that consistent, long-term effort is crucial. Taylor Swift started her career at 16 and now at 33, she's got nearly two decades of experience. It's a reminder to stick with your passion over time to see real success.
- Make the Unscalable, Scalable: By performing acts that feel personal like attending one fan's wedding, Taylor Swift creates a sense of closeness with all her fans. I've gleaned that small, genuine gestures can have a significant ripple effect for any brand.
- Show Your Full Self: I've understood the importance of vulnerability. Taylor Swift writes about tough, personal experiences, not just her successes. Sharing your whole story, not just the highlights, makes you more relatable and trustworthy.
- Ownership Equals Control: Maintaining ownership is key to flexibility and control. Like Taylor Swift owning her music rights, I advise keeping control over your products or content to build a sustainable empire.
- Adapt and Evolve: Embracing change and growth has been fundamental to Taylor Swift's relatability across a wide demographic. Similarly, I emphasize the need to evolve and connect with your audience at different stages of their (and your) journey.
Video
How To Take Action
I would suggest focusing on persistence first. It's like working out. You might not see the muscle gains right away, but you keep pushing. Every day, do one small thing for your business or personal growth. Think about it like Taylor Swift and her long career. She didn't become a superstar overnight, and neither will your business. It's all about that steady effort.
Next, try making the unscalable, scalable. Do something special for one customer that everyone can hear about. It might be writing a personal thank-you note or helping out in a surprising way. This one act won't be for everyone, but it'll spread the word that you care, and more people will feel connected to you.
Showing who you really are can make a big impact too. Share stories about your struggles, not just your wins. Be real with people. It's like when Taylor Swift writes songs that are super personal. It makes people feel like they know her. Your customers or followers will trust you more if you're honest and open.
Holding on to what you create is super important. Keep control over your stuff. If you make something, think twice before you hand it over to someone else. Ownership gives you power to make the moves you want.
And hey, don't be scared to mix it up and evolve. Just like Taylor Swift's music changes, your business or personal growth can too. Always look for ways to relate to more people. Grow with your audience and always be ready for change. It keeps things fresh and helps you stay connected to people, no matter their age or where they're at in life.
Quotes
"scaling the unscalable"
– Alex Hormozi
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"she shows vulnerability"
– Alex Hormozi
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"not about the Highlight Reel"
– Alex Hormozi
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"ownership rather than always sell away the rights"
– Alex Hormozi
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"she's willing to change"
– Alex Hormozi
