4 Steps to Unf*** Your Business

Summary

• There are four key levers in your business: traffic, conversion, price, and churn. Improving these areas will scale your business.
• Most businesses don't grow as fast because they focus on the wrong things.
• Always ask if an activity impacts one of the four levers; if not, don't do it.
• If you need more traffic, think if spending more on ads is a better option than other activities.
• When picking what to improve, decide the biggest constraint in the business.
• Improve conversion by working on landing pages, testimonials, and compelling content.
• Raising prices can directly increase revenue but approach with caution.
• For churn, focus on customer retention strategies like onboarding and simplifying offerings.
• Always try to do more, do it better, or try new things.
• Most small businesses stop doing what works and get distracted; stay focused.
• Scale what works; don't spread efforts too thin.
• Balance between new projects and continuing effective strategies.
• Use customer feedback to improve products and services.
• Regularly review and remove non-value-adding activities to streamline processes.
• Make sure each piece of content or action aligns with business goals.
• Personal connections and understanding customer pain points enhance value creation.

These principles help ensure consistent growth and efficient business operations.

Video

How To Take Action

I'd suggest focusing on the four key levers: traffic, conversion, price, and churn. Start by identifying which of these areas is your biggest constraint right now.

A good way to begin is by asking yourself if each of your activities impacts one of these levers. If something doesn't clearly fit into one, drop it. You'll be amazed at how much more you can achieve by eliminating non-essential tasks.

To increase traffic cost-effectively, consider doubling down on what's already working. More better. If you're running ads and they're working, spend more on them. Even improving ad quality can boost traffic without needing to diversify your efforts.

To improve conversion, spend a day optimizing your landing page. Great landing pages often include testimonials, compelling content, and clear offers. Take some time to collect updated testimonials or clean up your copy.

When it comes to pricing, cautiously test increases. Raising your prices can have an immediate impact on revenue, but make sure the market can bear it first. Try it with a segment of your customers before a full rollout.

For churn, focus more on making your customer experience seamless. Start by simplifying your onboarding process. Consider implementing a group onboarding session once a week, ensuring every new customer feels guided and valued. Listen to feedback and strip away unnecessary parts of your service that might overwhelm.

Regularly review your activities and prune those that don't add value. Streamlining will help to keep your focus sharp.

Finally, maintain personal connections with your customers. Understand their pain points and use this feedback to iterate continuously on your service. This approach not only helps in retention but ensures you're always improving in ways that matter most.

Remember, do more, do it better, or try something new only when necessary. Scale successful strategies and avoid spreading your efforts too thin.