3 Ways We Improved Show Rate On Sales Calls
Summary
-
To improve show-up rates, I did three things. First, I noticed that the mercenary team's copy was too aggressive. It wasn’t personalized and used false urgency. Not everything we do is perfect at scale, and that’s okay. Sometimes, you accept the good and the bad, then fix it as you go.
-
Second, I found that the team allowed too much time for people to book their next call. They let people schedule weeks out. Our rule of thumb is to aim for same-day or next-day appointments. When you can get people to show up the same day, the show rates are really high.
-
Third, we made sure to set personalized reminders. Instead of just using automated, robotic texts that everyone dislikes, we had the sales guy do a three-way connection with the setter. They introduced themselves and expressed excitement about the upcoming call. Keeping it simple and personal made a big difference.
-
These three changes together led to a 91% show-up rate.
Video
How To Take Action
I would suggest implementing a few key strategies to improve your business or personal growth efforts.
First, personalize your communication. Avoid aggressive or generic messages. Tailor your emails, texts, and calls to the individual. Listen to what they need and show genuine interest. If something doesn’t work, it’s okay. Fix it as you go.
Next, tighten up your scheduling. Don’t let people book too far out. Aim for same-day or next-day appointments. This keeps the momentum strong and increases your chances of them showing up.
Also, use personalized reminders. Instead of sending automated messages that feel cold, have a real person reach out. Make it simple, but show some excitement. Mention their name and specific interests to make them feel valued.
Combining these tactics can significantly improve your engagement and results. Personal touches go a long way and keeping things quick and straightforward ensures you maintain interest. You’ll see higher participation and better relationships.
Quotes
I'm sorry
