$100M CEO explains: How to CREATE a $100,000,000 product..[leaked training]

Summary

• In my twenties, I was making an astonishing $1.2 million per month in dividends, which shocked even myself.
• People generally want you to do well, but not better than them, which can change as you become successful.
• Only you truly want yourself to be rich, so you're the one responsible for your success, and actions count more than character.
• Money solves only money problems, and after that, you're left with non-monetary issues, so having more money isn't a fix-all solution.
• As you reach higher levels of success, you become the smallest member in a new club; there's always another level.
• Don't get caught in the allure of a passive, laptop lifestyle; work should be something you desire to do, not avoid.
• The concept of freedom is less about having time and more about having options; enjoying your work means you've arrived.
• Focus on creating offers as they are the fastest route to material success in business.
• To improve a business's success, I look at their offer stack, the sequence of offers presented to customers.
• Overcome the commodity problem by targeting the right customer avatar, setting premium prices, and using the value equation.
• Transform your offer to provide immense value, ensuring it's clear why customers should opt for your higher-priced option.
• When crafting offers, employ scarcity, urgency, bonuses, guarantees, and unique naming to enhance its appeal.
• If ads or sales aren't converting, the core issue is often the offer itself – it's important to get that right.
• Rapidly change your business's earnings by adjusting the offer; the right offer can yield exponential increases in returns.
• Targeting the right market involves serving those desperate for your solution, who can afford it, are easy to target, and belong to a growing market.
• Niching down allows you to productize your service, master it, provide high value, and reduce operational drag.
• Pick a starving crowd; make sure your market deeply needs and values your offer – it's crucial to choose a growing, accessible market.
• Charge what your service is truly worth, and understand that high prices can actually mean better customer commitment and results.
• Higher prices can create a virtuous cycle increasing perceived value, customer satisfaction, and revenue.
• Utilize the value equation: maximize dream outcome and likelihood of achieving it; minimize the time delay and effort/sacrifice required from the customer.
• Offer additional resources and education for free to empower others with the knowledge for success.
• If in the e-learning or brick-and-mortar space and aiming to scale, consider collaborating with investors experienced in that growth phase.

Video

How To Take Action

To start using these insights in our business or personal growth, I would suggest focusing on the key areas where changes really pump up success. Let's make offers that are irresistible and target the customers who desperately need what we've got.

Here's a step-by-step to make it work:

1. Identify Your Starving Crowd: Find the market that is hungry for your solution, can afford it, and is growing. This is where your offers will hit home hard and make the biggest impact.

2. Craft Your Offer: Look at your offer stack—the sequence of stuff you offer—and make sure each one is strong. Make your main offer so good that customers feel silly saying no. Use scarcity (like a limited number), urgency (a time limit), bonuses (extra goodies), guarantees (like a money-back promise), and unique names to make it sparkle.

3. Fix Your Price: Charge what your offer is truly worth. Remember, more money can mean customers are more committed and get better results. Plus, you can use that cash to make your business even better.

4. Maximize Value Equation: Always think about giving the best dream outcome, making sure it's likely they'll get what they're after, cutting the wait time, and reducing the effort they need to put in.

5. Avoid Being Common: Make sure your offer to customers stands out. No one should look at your deal and think they can get the same thing somewhere else cheaper.

6. Adjust as You Learn: If things aren't selling, look right back at that offer. That's often where the problem is hiding. Change things until you see better results.

7. Get Back into the Grind: Love your work and dive in. The real freedom in success comes from having options, not just lounging around.

8. Free Knowledge: Share what you know. Offer free education and resources to help others. This also shows you're about more than just making a buck.

9. Seek Growth: If you're aiming to grow big, like e-learning or physical stores, think about teaming up with investors who know that game.

Keep it simple and start with whatever takes the least money and time. Implement one thing at a time, and you'll be on your way to great success.

Quotes

"Everyone wants you to do well, just not better than them"

– Alex Hormozi

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"Money only solves money problems"

– Alex Hormozi

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"Work is colorblind, success only cares about the work that is done"

– Alex Hormozi

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"You don't actually arrive ever, you just enter a new club as the smallest member"

– Alex Hormozi

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"We need as a community to make work cool again"

– Alex Hormozi