1.2M Followers in 6 Months… My Content Marketing Strategy REVEALED

Summary

• My change in mindset about content marketing reflects my understanding of its role in a business.
• There are five phases to building a content marketing machine, and each phase has a unique objective.
• Start simple: make content and post it somewhere, which is more than what some have accomplished.
• Consistency is key; find a rhythm for posting that works for you, like once a week.
• Post reliably across all platforms to increase your presence.
• Understand each platform's capacity for content and try to maximize posts accordingly.
• Phase five is about creating and capturing content to enhance reach, like a call-in show.
• Emphasize quality in your content, but recognize that producing a high quantity helps you improve.
• The initial phases of content marketing aim primarily at lead nurturing, not customer acquisition.
• Use manual outreach, affiliates, or paid ads to acquire customers and let content serve as a credibility and trust builder.
• Turn your high-performing content into sales tools and indicators for potential successful paid marketing hooks.
• Cater content to each platform's unique style; the same message can be repackaged appropriately.
• Creating good content can take significant time; patience gives you a competitive edge.
• Hiring specialists or vendors can accelerate your content marketing process, but watch for an overemphasis on quantitative metrics.
• A carefully curated content strategy costs less than paid ads for a similar amount of exposure.
• Find your niche expertise and produce valuable content that commands attention within that domain.
• For small business owners, just looking legitimate and current on social media can be enough; focus efforts here.
• If you decide to use content marketing as a lead generator, be prepared to invest time and money, just like in paid advertising.
• Advance to phases four and five only when you're ready to consistently create valuable content and have the necessary support structure in place.
• Focus on what unique value you bring and grow your expertise from there without competing with top industry figures initially.

Video

How To Take Action

I would suggest starting with making some simple content and posting it online. Just start – that's more than many do. Aim for posting once a week to find a rhythm that's easy to keep up with. You can pick your favorite platform, maybe one you're already using, and stick with it.

Here's another tip: When you post, make sure your content is on all platforms you're active on. This way, more people can see what you're sharing. Remember, different platforms can handle different amounts of content, so try to post as much as each one will let you without overwhelming your followers.

Focus on making quality content, but don't worry if it's not perfect at first. Creating a lot helps you get better. It’s alright if early attempts aren't amazing; you improve by practicing.

Your content at the start should help show people that you're trustworthy and that your business is real. If someone sees your fresh content and thinks you know what you're talking about, that’s a win. You don't need to get lots of new customers from your content early on; use it to build trust with the customers you find through ads or word of mouth.

If some of your content gets more likes or shares, use it to help your sales team. They can share popular posts with potential customers. Also, try out the messages from those posts in your ads to see what works best.

As you keep going with your content, think about what special knowledge you can share. What's something valuable that you know a lot about? Start there. Don't worry about being the top expert in a big field. Even being the best at one small thing can get you noticed.

Remember, content marketing can be a long game, just like paid ads. But it can be cheaper over time. It will cost you some effort in the beginning, but it's worth it if you're sharing something valuable that addresses a problem.

A simple action plan:

1. Create content – start with what you know.
2. Post consistently – once a week is good.
3. Use all your platforms – but don't spam.
4. Improve quality – it's okay to start rough and get better.
5. Use content to build trust – help existing sales efforts.
6. Highlight your unique value – share your expertise in a niche area.

Stick with this, and be patient. Growth takes time, but your persistence pays off.

Quotes

"There's no such thing as too long, only too boring"

– Alex Hormozi

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"Quality over quantity, but quality quantity wins over quality"

– Alex Hormozi

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"The more you give, the more you grow; the more you take, the more you shrink"

– Alex Hormozi

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"Patience is one of the ultimate advantages"

– Alex Hormozi

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"Just because it's easy to quantify doesn't mean it's important"

– Alex Hormozi